FOX, Vanity Fair Partner on First-Ever Promotion for “Lonestar”

Fox Broadcasting Company (FOX) and Vanity Fair Magazine have launched a cross-platform partnership to promote the network’s compelling new drama series, LONE STAR. For the first time ever, Vanity Fair will include a special DVD insert of a network pilot in the magazine. The DVD, featuring the premiere episode of LONE STAR as well as a trailer for the upcoming 20th Century Fox film “Wall Street: Money Never Sleeps,” will be included in the October issue. In addition, the full-length premiere will be available to users who purchase and download the October issue through Vanity Fair’s iPad app.

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